Best Optometrists near me in Fitchburg, WI

6 Optometrists near me in Fitchburg, WI – map location, contacts, real reviews, rating. Eye examinations, a wide selection of lenses and eyeglass frames from the world's leading manufacturers.

Rating updated: September 24, 2023

Pearle Vision

10 reviews


6231 McKee Rd Suite C, Fitchburg, WI 53719

+1 608-273-2020

Target Optical

10 reviews


6321 McKee Rd, Fitchburg, WI 53719

+1 608-274-6747

Jeremy M. Goetsch, OD

6 reviews


6231 McKee Rd, Fitchburg, WI 53719

+1 608-273-2020


3051 Cahill Main, Fitchburg, WI 537117109

+1 608-661-7200


3051 Cahill Main, Fitchburg, WI 53711

+1 608-661-7200


3051 Cahill Main, Fitchburg, WI 53711

+1 608-661-7200

Who is an optometrist and what does he or she do?

Optometry is a branch of ophthalmology that specializes in methods of correcting vision using optometric aids. An optometrist is a specialist who determines the degree of vision impairment and prescribes corrective aids such as glasses and contact lenses.

What is the difference between an ophthalmologist and an optometrist?

What is the difference between the profession of an optometrist and an ophthalmologist? An optometrist only provides initial diagnosis and can only treat refractive errors with conservative methods.

What does an optometrist do?

Functionality: eye examinations, selection of types of vision correction (glasses, lenses), recommendations on eyeglass lens designs and contact lens materials, and advanced medical services. Include: eye examinations, selection of types of vision correction (glasses, lenses), recommendations on eyeglass lens designs and contact lens materials, and advanced medical services.

Why do eyeglasses cost so much?

Eyeglasses are a complex optical device that is manufactured with high-precision equipment. Often expensive materials are used for the glasses. All of this explains why eyeglasses can be expensive.

What should you do before buying glasses?

Let's look at what to look for when buying eyeglasses. The first is, of course, quality. The second is the choice of lenses of glasses. Here we focus attention on the material: they can be either glass or plastic. The third is the choice of frames.

What's the difference between expensive glasses and cheap glasses for vision?

The quality and accordingly the price of the lens depends on the presence of coatings on the lenses. The higher the price, the more coatings on the lens. Coatings make our vision more comfortable. Lens manufacturers do not stand still and improve the quality of lenses.

How do I know which glasses fit my face?

It's best if the width of the frame is equal to or slightly larger than the widest part of your face. The upper line of the frames should coincide with the line of eyebrows. Smooth shapes of glasses will emphasize rounded curves of the face. To emphasize high cheekbones choose the "butterfly" or "cat-eye" glasses.

Where can I see better with glasses or contact lenses?

With lenses, you can see better, so it turns out that extra obstacles don't distort the image. Lenses don't shed dust, don't catch glare from the sun and don't distort peripheral vision-no matter where we look, the image stays sharp.

Top Reviews

Madelyn Perez  |  Rating: 1  |  Target Optical

Manager in today was definitely unhelpful and impatient. Sad because I have my whole family at Target Optical and have never experienced this before. Today I decided to recommended someone and while I was translating he got bothered that we were talking things over in Spanish. I hate that they have no Spanish speakers but what I hated most was the way he treated us because of it.

Kaitlyn  |  Rating: 5  |  Target Optical

I received incredible service from Joseph at this location. It was taking awhile to get my contacts ordered with staffing issues due to covid, and he went absolutely above and beyond returning my calls and getting those ordered for me. Extremely friendly and on top of it all!

Alisa J Lor  |  Rating: 5  |  Pearle Vision

Upon walking into Pearle Vision, we were immediately greeted and made to feel very welcome. They asked if we had any questions, let us know about the deals going on and what was available and then let us look around in the store, which was so nice! My husband and I both found GREAT new glasses, since they had so many name brand, trendy options! The process of ordering was simple for us and we can't wait to get our new glasses! Thanks for being so welcoming, answering all our sily questions, and making it such a simple and easy process so that we could get in and out quickly! We will definitely be back again!

Laura S  |  Rating: 1  |  Pearle Vision

I ordered prescription sunglasses and I paid for a specific lens color. When I went to pick them up, apparently that lens color is not possible for prescription lens and I got a different color. I was not told this when I ordered and now won’t let me get a refund even though this was their mistake. Were VERY rude about it and tried to blame the mistake on me multiple times. VERY frustrating and poor customer service. Be wary before making large purchases at this store!

Erin Butler  |  Rating: 5  |  Target Optical

Honestly, I was hesitant to try this place out after reading the reviews, but I had a great experience here! I was seen promptly and my appointment was quick with a great eye doctor. I can't speak to their service and handling of glasses, as I didn't get any lenses from here. But overall, with the nice, accommodating staff and speedy service, I would definitely recommend this target optical!

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